Search engine optimization is the act of designing or configuring your site or blog for higher ranking by Google. Google are wiser than you think they are. Google employs over 250 techniques when ranking a site or page. Never have you felt frightened as you can do it, so
many people have done it. Especially for new bloggers starting to rank their site.
many people have done it. Especially for new bloggers starting to rank their site.
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Note that not all those techniques are equally important. Some are imperatively a must have, but others might not make much of a difference in your market or niche.
If you check properly some of these projections you don’t have much direct influence on. If you’re about to launch your new site or just launched your site and try to find out what aspects of SEO you should focus on first, here’s a special remedy for you.
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Google ranking factors that a newbie or beginner should know are as follows;
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On-Page factors___________________________________
On-Page factors___________________________________
The way your page is optimized has the most reflective effect on its rankings. Here are the page optimization factors or techniques that can affect its search visibility:
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Title tag keyword:
The title Meta tag is one of the most important relevant signals for a search engine. The tag itself is meant to give the accurate description of the pages content. Search engines use title tag to display the main title of a search result. Including a keyword in
it will tell search engine what to rank the page for. Formally, the keyword should be placed at the start of the title tag. Pages optimized this way will rank better than those with keyword closer to the title’s tag end.
it will tell search engine what to rank the page for. Formally, the keyword should be placed at the start of the title tag. Pages optimized this way will rank better than those with keyword closer to the title’s tag end.
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Keyword in description tag:
The significance of the Meta description tag today is discussed in SEO communities. It is still an important signal for site ranking. It is also crucial for gaining user clicks from search results pages. You must know that keywords in your
description will result in high organic traffic that is traffic from search
engines. Including keyword in it makes it more relevant to a search engine and a searcher.
description will result in high organic traffic that is traffic from search
engines. Including keyword in it makes it more relevant to a search engine and a searcher.
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Keyword in H1 tag.
H1 tag is yet another relevant
factor as we all know in the blogging world (that is your first headline tag)
serving as a description of the pages content. Several great bloggers keep
trying to ensure that H1 is in line with keywords in other to attract high
ranking from Google, it is still a good practice for everybody to include their keyword in a unique H1 tag on a page.
factor as we all know in the blogging world (that is your first headline tag)
serving as a description of the pages content. Several great bloggers keep
trying to ensure that H1 is in line with keywords in other to attract high
ranking from Google, it is still a good practice for everybody to include their keyword in a unique H1 tag on a page.
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Using keywords in the pages copy. Up until not long ago, stuffing
your page with keywords was a surefire way to increase its rankings for a particular keyword. That’s not the case anymore. Using the keyword in the copy still sends a relevant signal of what the content is about. How you place it has changed drastically.
your page with keywords was a surefire way to increase its rankings for a particular keyword. That’s not the case anymore. Using the keyword in the copy still sends a relevant signal of what the content is about. How you place it has changed drastically.
Length and quality of the content. These days’
searchers want to be educated, well refined and lectured and won’t satisfy with basic
information. Google therefore looks for commanding and informative content to
rank first. And it’s a common sense that the longer your content is, the
greater the chance that you can cover more aspects of your topic. Don’t be shy
of writing long but highly useful copy then, ensure that you have done your
research well enough before writing, so your content will be worth your readers
time.
searchers want to be educated, well refined and lectured and won’t satisfy with basic
information. Google therefore looks for commanding and informative content to
rank first. And it’s a common sense that the longer your content is, the
greater the chance that you can cover more aspects of your topic. Don’t be shy
of writing long but highly useful copy then, ensure that you have done your
research well enough before writing, so your content will be worth your readers
time.
Duplicate content. Not all factors can influence
your rankings in a positive way. Having similar content across various pages of
your site can actually hurt your rankings. Avoid duplicating content and write
original copy for each page.
your rankings in a positive way. Having similar content across various pages of
your site can actually hurt your rankings. Avoid duplicating content and write
original copy for each page.
Canonical tag. However having two URLs with
similar content is unavoidable. One of the ways from preventing this from
becoming a duplicate content issue is by using a canonical tag on your site.
This tag does one simple thing, it tells Google that one URL is equivalent of another,
clearly stating that in spite of two pages having the same content, they are in
fact one.
similar content is unavoidable. One of the ways from preventing this from
becoming a duplicate content issue is by using a canonical tag on your site.
This tag does one simple thing, it tells Google that one URL is equivalent of another,
clearly stating that in spite of two pages having the same content, they are in
fact one.
Image Optimization. It’s not only text that can be
optimized on a page but other media too. Images for instance can send the
search engine relevancy signals through their alt text, caption and description
for instance. When optimizing image, you will notice that there are Alt text
and title text, note that both closely performs the same function and you
should not worry about their impact on your image.
optimized on a page but other media too. Images for instance can send the
search engine relevancy signals through their alt text, caption and description
for instance. When optimizing image, you will notice that there are Alt text
and title text, note that both closely performs the same function and you
should not worry about their impact on your image.
Content Updates. Google algorithm prefers
freshly updated content. It does not mean that you have to edit your pages all
the time. I believe that for commercial pages, such as product descriptions
Google recognizes the fact that they are not as time sensitive as blog posts
covering recent events. It is wise however to include some strategy to update
certain types of content once every 12 months or so.
freshly updated content. It does not mean that you have to edit your pages all
the time. I believe that for commercial pages, such as product descriptions
Google recognizes the fact that they are not as time sensitive as blog posts
covering recent events. It is wise however to include some strategy to update
certain types of content once every 12 months or so.
Outbound links. Linking to authoritative pages
sends trust signals to the search engine. Think of it this way, the only reason
why you would send a user to another site is if you wanted them to learn more
of the subject. This can be a huge trust factor for Google. Too many outbound
links however can greatly diminish the page’s PageRank, hurting its search
visibility. Outbound links can affect your rankings but use them in moderation.
Internal links. Interlinking pages on your site can pass their strength between
them.
sends trust signals to the search engine. Think of it this way, the only reason
why you would send a user to another site is if you wanted them to learn more
of the subject. This can be a huge trust factor for Google. Too many outbound
links however can greatly diminish the page’s PageRank, hurting its search
visibility. Outbound links can affect your rankings but use them in moderation.
Internal links. Interlinking pages on your site can pass their strength between
them.
Keyword in URL. Including keyword in the URL
slug (that’s the bit that appears after the “.com/“part of the URL) is said to
forward another crucial signal to Google. Site factors: Usually site factors
are very relevant in Google ranking, but most bloggers don’t think this factor
is very important. Think wisely, certain factors that can affect your sites search
visibility as well:
slug (that’s the bit that appears after the “.com/“part of the URL) is said to
forward another crucial signal to Google. Site factors: Usually site factors
are very relevant in Google ranking, but most bloggers don’t think this factor
is very important. Think wisely, certain factors that can affect your sites search
visibility as well:
Sitemap.Site
sitemap helps search engine to index all pages on your site. It is the simplest
and most effective way to tell Google what pages your website includes.
sitemap helps search engine to index all pages on your site. It is the simplest
and most effective way to tell Google what pages your website includes.
Domain trusting.Google needs to trust you,
before ranking you. It’s hard to think that sites Google trusts should rank
higher. But how do you build that trust? Information from Backlinko has a full
list of trust factors here. Unnecessary to say, building trust factors of your
domain will certainly pay off.
before ranking you. It’s hard to think that sites Google trusts should rank
higher. But how do you build that trust? Information from Backlinko has a full
list of trust factors here. Unnecessary to say, building trust factors of your
domain will certainly pay off.
Server location. Some SEOs
believe that a servers location aids to boost rankings for that specific
country or region. Server location in
Europian countries help a lot like in the Us and Uk, were clicks can earn as
much as $40 in Google AdSense.
believe that a servers location aids to boost rankings for that specific
country or region. Server location in
Europian countries help a lot like in the Us and Uk, were clicks can earn as
much as $40 in Google AdSense.
Mobile optimized
site.
Mostly a year ago, 56% of searchers used mobile exclusively to research based
on close analysis. I believe this number increased geometrically in the last 12
months. It would be no surprise then that having a mobile optimized site would.
Definitely affect your site rankings in some way.
site.
Mostly a year ago, 56% of searchers used mobile exclusively to research based
on close analysis. I believe this number increased geometrically in the last 12
months. It would be no surprise then that having a mobile optimized site would.
Definitely affect your site rankings in some way.
Google Webmasters Tools integration. In conclusion, having your site verified at
Google Webmasters Tools is said to help with your sites indexing. Even if
that’s not the case, the tool provides valuable data you can use to better optimize
your site.
Google Webmasters Tools is said to help with your sites indexing. Even if
that’s not the case, the tool provides valuable data you can use to better optimize
your site.
Read on How to Set up Google Alert
Off Page factors: When ranking your pages, Google
looks at factors outside of your site as well. Here are some of the key ones:
The number of linking domains. The number of
domains linking to you is one of the most important ranking factors. So endeavor
to increase external linking to your site.
domains linking to you is one of the most important ranking factors. So endeavor
to increase external linking to your site.
The number of linking pagesThere might be a number of
links from a particular domain to your site, their number is a ranking factor
too. However, it is still better to have more links from individual domains
rather than from a single domain.
links from a particular domain to your site, their number is a ranking factor
too. However, it is still better to have more links from individual domains
rather than from a single domain.
PageRank of linking
page.
Not all pages are identical. Links on pages with higher PageRank will be a
bigger factor than those on low PR pages. Therefore, you should strive to build
links from high PR pages.
page.
Not all pages are identical. Links on pages with higher PageRank will be a
bigger factor than those on low PR pages. Therefore, you should strive to build
links from high PR pages.
Links from homepage.Similarly,
some SEOs believe that links from a home page of a linking domain carry more
strength than those on one of its pages, am still yet to research about that,
but you can for the main time give it a trial and see or wait for the outcome.
some SEOs believe that links from a home page of a linking domain carry more
strength than those on one of its pages, am still yet to research about that,
but you can for the main time give it a trial and see or wait for the outcome.
Number of dofollow
vs. nofollow links.Google officially stated that they don’t count
nofollow links (link with rel=nofollow attribute attached). Therefore the
number of your do follow links should affect your rankings too.
vs. nofollow links.Google officially stated that they don’t count
nofollow links (link with rel=nofollow attribute attached). Therefore the
number of your do follow links should affect your rankings too.
Diversity of link
types.The types of links you build to your site matters too. Too many links of one
type may be a spam indicator and impact your rankings negatively.
types.The types of links you build to your site matters too. Too many links of one
type may be a spam indicator and impact your rankings negatively.
Contextual links.It is said
that links within the content of the page are worth more than links in a
sidebar for instance.
that links within the content of the page are worth more than links in a
sidebar for instance.
Link anchor. Anchor text of
a link used to be a strong ranking factor. Today it can be used as a web spam
indicator, negatively impacting your rankings.
a link used to be a strong ranking factor. Today it can be used as a web spam
indicator, negatively impacting your rankings.
Link relevancy.Certain SEOs professional
or specialist believe that links from pages related to your pages topic carry
more relevancies for search engines.
or specialist believe that links from pages related to your pages topic carry
more relevancies for search engines.
Authority of
linking domain.Correspondingly to a page PR, the authority of a domain may be a ranking factor
too. For that reason, a link from low PR page on a high PR site will be worth
more that from a lower PR one.Thanks and share if this post was interesting and informative……
linking domain.Correspondingly to a page PR, the authority of a domain may be a ranking factor
too. For that reason, a link from low PR page on a high PR site will be worth
more that from a lower PR one.Thanks and share if this post was interesting and informative……
