A business proposal letter is really a formal and much more dignified “cold call.” You are trying to drum up business by introducing yourself to potential clients who may or may not have heard of you before.
The format of the letter should, of course, be business formal and should be impeccable in grammar and style. Here are some pointers:
- Find out who the decision-maker is before you write the letter. It should be addressed to that individual.
- Your opening paragraph should catch their attention quickly. Using saving money will do the trick, so tell them that you can save them money and/or make their operations more cost-efficient.
- The next paragraph should provide more detail about your product or service and describe how it saves money or is more efficient.
- The third paragraph should speak to your qualifications. How long have you been doing this? Name past and current clients who have experienced cost savings and greater efficiency with your help. Be certain that you have the approval of these clients to use their names, for they may be contacted.
- Closing paragraph should be short and give some call to action. Either ask them to call you or tell them you will call in a few days for an appointment.
Happy proposal writing
