People all over the world use search engines such as Google, Yahoo Search or Bing, every day to find the information they need on the Internet.
This means that millions of people could fix their gaze and their attention to any product, brand or service of an advertiser for a single moment, and before this possibility marketing and advertising have had to adapt to the digital world, where the importance of search engines is made evident by some other data and reasons.
One of the biggest advantages of selling on the internet is that it is much easier to make your products e.g. electronic items, home decor, smartphones, and restaurant addresses can be found on Google Street View.
There are many ways to reach potential buyers with a minimum investment – or even without any investment – and you can take advantage of them with a little effort and being smart when creating content for your business.
SEM (Search Engine Marketing) is the set of practices that seek to help you occupy a better position in Internet search engines, such as Google or Bing. There are a variety of systems to create ads depending on the objective and the channel you use to connect with your target audience Facebook Ads, Twitter Ads, LinkedIn Ads or Ad words.
But the best way to encourage towards you is Ad words. Ad words ads show ads in the world’s most used search engine: Google, and in millions of websites and programs associated with your network.
This greatly increases the chances of getting clicks and impressions, something essential if you aim to grow your business. Advertisers need to show their target audience and establish increasingly closer and interactive relationships.
The search engines are a perfect showcase to achieve this through a good organic positioning (SEO) and sponsored ads (SEM). Here is the importance of SEM:
Web Promotion:
The search marketing refers to actions we undertake to promote a website by increasing its visibility in the search engines on the search results pages. It is what we know as web positioning.
Search engines perform two simple actions, the first index and then offer answers and results based on the relevance of the pages. By optimizing a page for search engines, we get both robots and users to be able to understand our site.
Campaign Strategy:
The success of your website and the possibilities of growth of your company go through the search engines, by the positioning of your page in the search engines.
It does not matter so much what type of product or what kind of service you are offering or how pretty your website is if your search marketing campaign is not being adequate. A good positioning is synonymous with visibility, conversions, sales, customer web traffic etc.
Search marketing is constantly changing and therefore we must constantly reinvent ourselves and adapt the actions of web positioning to day-to-day. The importance of developing an effective campaign for search engines is such that the success of your website will depend entirely on it.
Many of the strategies that are prioritized in an SEM strategy (including the PPC) seek to direct traffic to your website. Not all SEM strategies will bring quality traffic to a website. For example, the PPC can even be manipulated fraudulently by the competition, so that they will only exhaust the budget assigned to online marketing without actually achieving conversions.
Business Success:
It is a permanent need for any brand that wants to remain competitive in the network. The search marketing becomes very important when we also refer to local businesses.
Most users browse the network to search for products or services near the site where they are located. It is therefore essential to optimize your page for local search, to reach potential customers in your area.
Identify the focus of your company, plan the development and prioritization of the local search and use the appropriate tools for it. In this way, you will take advantage of the great potential offered by local marketing to achieve success in your company.
More Conversion than on Facebook and Twitter:
Although social networks are an ideal way to connect with users, they are also a means that generates a certain rejection of advertising.
It will depend on the circumstance and the product but keep in mind that through Ad words you show the ad in the Google search engine, something that guarantees you two things: greater coverage and reach users predisposed to receive commercial information or a purchase. At the end of the day that translates into higher profitability and conversions.
