1. Helps create new relationship opportunities:
Expanding or opening an eBusiness can create a world of opportuinity and helps to establish new relationships with potential customers, potential business associates and new product manufactures. Just by being in an easy to find location that is accessible to users all over the world, you will be available for others to find and approach you about new opportunities. Customers who don’t know you exist will know about you, product suppliers will request you add their items and other business will approach you about partnership opportunities. Many of these opportunities would not present themselves without an Online presence or site for them to discover you on their own.
2. Open for Business 24×7:
An eCommerce site basically gives you the ability to have unlimited store hours, giving your customers 24 hours a day, 7 days a week access to shop and buy items from you. Some merchants choose to limit their hours to 5 days a week, but orders cant still be made over the weekend and customers can still make contact 24/7 are much less than maintaining a physical storefront or phone operator with 247 operation capability. You can literally take orders and let customers shop while you sleep, take vacations or from remote locations.
3. Increases brand or product awareness:
Having an Online business means that you can literally reach out to millions of consumers looking for what you sell anywhere in the world. By reaching out to new makers and displaying your site prominently in front of them, you will be able to help increase your company/domain brand name and also increase awareness about your product line. By giving users 24/7 access in an easy to find location, you will help to create more word of mouth buzz for your eBusiness, in turn helping to promote your brand name and products. Users who haven’t heard of you will discover you exist and help spread the word about you.
4. Helps Establish Customer Loyalty:
An eCommerce storefront will help create an easier means for your customers to purchase the items you sell and offers a unique way to display and describe your purchase the items you sell and offers a unique way to display and describe your products in a informative, visual and interactive way. The customers you have will become more loyal shoppers each time they visit, making eCommerce great for improved customer satisfaction and visitor loyalty. Now that you offer your products for sale Online, consumers will be able to shop from your catalog more easily, get updates on new items or product discounts and can shop or buy anytime they wish.
5. Potential to increase overall business sale:
An eCommerce store that is an extension of a physical storefront is a great way to boost overall business sales and potentially increase company profits across the board. Companies who already do business from a physical location are typically unaware of how much more they could be making if only they were to expand into their online marketplaces. Selling online opens up many opportunities for business both new and old. It’s a great way to increase sales, especially if you already have a physical store.
6. Potential to increase company profits:
As mentioned above, opening an online extension of your store or moving your business solely online are great ways to boost sales and potentially profits. Remember, just because SALES increase it does not necessarily mean that company PROFITS will increase also. Online businesses do have a greater chance of increasing sales and profits by opening up an eCommerce store to sell the items they offer. Sales and profits are the lifeblood of any company, so it makes sense to increase them where ever possible and whenever possible throughout the existence of your company. More sales, more profits, bigger budgets, etc.
7. Potential to decrease some costs:
In addition to potentially increasing sales and profits, eBusiness owners can also typically reduce the costs of running their business by moving it or expanding it into the online world. eCommerce stores can run with fewer employees including sales staff, customer service reps, order fulfillment staff and others. eBusinesses also do not need a physical location in order to stay operational, which can reduce costs related to building leases, phone bills, utility costs and other costs associated with running a brick-and-mortar storefront.
8. Expands geographical or customer reach:
As mentioned, owning an eCommerce business typically means no limits as to who and where you can sell your products. Some countries outside the united states have additional regulations, licensing requirements or currency out to. Physical storefront are limited to the city in which they are located, online businesses aren’t limited unless you put geographical limits in place. At the very least, you should consider targeting U.S. buyers, but also consider, Canada, UK, Autralia and others. Sell to anyone, anywhere, anytime!
9. Allows for Smaller market or niche targeting:
Although your customer reach may expand beyond your local area, you may only wish to target smaller consumer markets and buyer niches for your eCommerce products. Owing an online store gives the merchant much control over who they target and reach out to notify about the items for sale in their store. Currently, you can target women, men, a generation of users, a particular race and many more smaller niche markets. This is typically done by placing keywords that those niche markets use on a regular basis when shopping for the items you offer.
10. Allows for easier delivery of information:
An online store and Web brochure are great ways to deliver and display information about your company and the products you sell. With an online presence your customers will have direct access to product information, company information, specials, promotions, real time data and much more information that they can easily find just by visiting your site day or night. Not only does it benefit your customers, but it’s also generally easier for merchancts to update their site rather than break down an in store display and put up another for the next event. It saves both your customers and you precious time and can help you to plan more updates or better sales as it will be much easier for you to update and take down.