In e-commerce websites, A/B testing are approximately more efficacious. For example, e-commerce giants such as Amazon from time to time conduct A/B tests just to ensure maximum results through higher conversion rates.
With the above been said, here comes the 6 killer ways through which you can optimize your eCommerce website for more sales:
1 – Perform Regular A/B Tests
Based on research, most e-commerce businesses are optimistically blind when it comes to their conversion rates for when cross-sells or up-sells are displayed on product pages. It is important to test and track results to know what works for your website. Test sampling of the same page – for example, try a version which does not show any related products with one that shows related products on the product page. This can lead to valuable information regarding customer behaviour and insight into what customers want from your e-commerce website.
More so, together with testing up-selling and cross-sells, it is also useful to regularly test and adjust product images and models. Even a slight change in the positing of a particular product can actually help boost sales significantly.
You can also A/B test different button shapes and button text to understand what attracts visitors into making a purchase. This can include changing your ‘buy now’ button to ‘add to cart’ button or changing the shape from oval to square, or the colour from red to yellow.
In order to comprehensively understand everything about A/B testing and how it can aid practically in optimizing your e-commerce website for higher converting sales, you can read the complete ‘The Foundation of A/B Testing’ here.
2 –Immediately Delete Drop Down Menus from your site.
Although Drop down menus are very good for E-commerce sites, mostly on e-commerce websites that tend to annoy users and decrease conversion rates. In this circumstance or situation, replacing your drop down menu with a detailed category page is needed without doubt. You have the privilege of offering your visitors a more promising and exciting browsing efficacy, which in turn can help convert them into actual customers. Many studies on eye-tracking have also demonstrated that users are disabled tends to prefer product categories to be displayed on the page as opposed to drop down menus.
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3 –Integrate Variable Options For Live Chat
The efficacy of live chat cannot be over emphasized. A live chat option can prove to be crucial for your e-commerce website. Most recently conducted research which are based on the impact of live chat on customers have practically drawn a conclusion which is “online consumers want live assistance during the process of making a purchase“. For instance, if a customer wants to buy product Y, but he/she is unsure is uncertain on how and when to initiate the process, then a quick confirmation through the live chat option can actually help in making the sale. This has generated massive return on investment over time.
4 – Shipping Options is an added advantage; Use it wisely.
Practically, it doesn’t matter if you offer free shipping or not, the policy should be professionally displayed on all product pages within your website. However, even though paid shipping can significantly affect your website conversion rates, we understand that you may have budgetary constraints and interceptions that do not allow you to offer an option for free shipping. Thus, if you offer shipping for a price, then it is highly recommended to display your shipping policy and agreement.
From my experience, most customers are likely to leave their carts during the checkout process if they see that shipping is not free. It is important to be upfront with your customers – this can help build trust and significantly increase your conversion rates.
5 –Try to Offer Reasonable Discount And Voucher Codes
If you dont offer discount on your eCommerce site, you’re basically learning. This is one area which has affected virtually all online businesses. Mostly between the continual increasing competition and people looking for bargains, it is imperative to offer your customers a way to get discounted prices while ensuring that they remain loyal to your brand. The direction to add a discount or voucher code is basically provided by e-commerce websites during checkout. However, this can significantly affect sales as many customers decide to leave the page to search for coupons and never return.
Hence, it is better to include a separate link for generating a discount coupon, which customers can access from your website only. This will ensure that customers do not leave your website to look for discount codes, reducing the number of visitors who abandon their carts.
6– Try Placing Awards And Trust Badges On Your Website
Most entrepreneurs and website owners see this as a simple technique, belief me it is very useful in converting site traffic into productive sales.
Activate success by taking your ecommerce website to the next level and overpower your competitors with these above tips. You might be interested in knowing the Types of E-commerce