Domain Authority is the measure of your domain power and is one of the numerous ranking factors for Search Engines like Google.
The higher your domain authority, the higher your chances of ranking high in SERP. However, having a good domain authority is not the only pre-requisite for ranking high, you have to consider other factors like maintaining on-page SEO, etc.
Domain authority is measured on a scale of 1-100. An Average domain Authority is between 40 and 50 while a pretty good one is between 50 and 60. It’s rare to have a domain authority above 60 except you have an extremely excellent website.However, it’s possible to get whichever domain authority you want as long as you are determined.
In order to improve your domain authority, something have to be done, you can’t just sit idle and expect it to improve. Although domain age is also considered for domain authority and that means you’ll have to wait for your domain age to increase but while waiting, there are other things you can do.
Here is a Guide on How do To Use a Custom Domain Name for Any Blog?
In this article, I’m going to show you some tips for improving your domain authority and if you’re really serious about improving your domain authority these tips must be taken seriously:
>Have a relevant Domain Name
Avoid using complicated characters like underscores for your domain name. Don’t make it too long, ensure it’s related to your niche and easy to remember.
Quality content plays a vital role in improving your domain Authority and is the best thing to do while you wait for your domain age to grow. Always keep your site updated with fresh and quality contents.
Related Article: Top Ways Bloggers Can Drive Quality Traffic to Their Blog
To create quality contents, use these tips:
- Make your topics attractive: This is the first thing that catches the attention of your audience when they come across your post either on SERP or other platforms. You should know the kind of words that attract your audience. Words like ‘free…’ will attract an audience because the majority likes free things and the thought of getting something and not having to spend a dime on it will prompt your audience to check out your posts. There are others like ‘secret’, ‘tips’, ‘awesome’, ‘amazing’, etc so whichever way, try to discover those words that attract your audience.
- Write long detailed articles: Google also consider this as a factor for ranking in SERP. Google believes your content to be quality and authentic when it’s pretty long, however, you should ensure your article is meaningful, otherwise it is better to write a short and meaningful content than a long and meaningless content because, in the end, the probability that your audience will remain will be determined on how meaningful your content is.
- Make use of Medias like images, videos, etc: When articles are pretty long, readers tend to get bored, in this case, medias will do some magic. Add medias (most importantly images) to your contents that explain or add details to what you’re writing on, this will help prevent your readers from getting bored and probably give them something to feed their eyes with. You can also add captions to the images you use.
Photo credit: Razor Social
Build more Backlinks
Backlinks will not only make your site get recognized, it’ll also improve your domain authority. You can build backlinks by guest-posting, commenting on other blogs and getting other bloggers to link to your post. Creating quality contents will also help you build backlinks because other bloggers who find your post interesting may link to it without you even asking.
When guest-posting, ensure you do that on websites that have pretty good domain authority so as to get enough link juice and when commenting, ensure your comments are meaningful and do not drop links unless it’s in contribution to the article.
Fix Broken links
Links get broken as a result of a web page being moved to another site or deleted and any link to such web pages will report an error message. Such links are no longer good for your website, hence you have to search for them and remove or fix them.
There are tools like smallseotools.com for checking broken links, head over there to check for broken links on your website and fix them immediately.
Make your site Mobile-friendly
It’s true that most bloggers make use of PC in building their blogs but you shouldn’t leave mobile devices out. A lot of web page views are from Mobile devices and there’s a possibility that you’re reading this article from your mobile phone. Use Google Mobile-friendly test tool to check if your site is mobile friendly.
Fast loading page
Think of the feeling you get when you come across an interesting topic which you’re eager to consume but only to click on it and it takes too long to load. Well, you wouldn’t want to waste your time coming back to that page.
Your page loading speed is an important factor that determines how high you will rank in SERP. Google indexes a slow loading page at a slow rate and it will take longer for your post to show up in search results. On the other hand, a fast loading page gets indexed at a fast rate which can, therefore, lead to better ranking and getting organic traffic faster for new posts.
Read This: Killer Tips to Make Your Blog Load Faster
In this case, it is advisable to use images with a smaller size or compress larger ones before uploading.
Use tinypng.com to compress your images before uploading. Tinypng.com compresses images pretty well without much reduction in the quality. For WordPress, use plugins like WP super cache or WP Rocket to improve your site speed. WP super cache is free while WP rocket is paid.
To know how well your site is doing in terms of speed, there are tools for checking that: