1. In marketing demand means what the family A. Needs Wants
  2. Can sell D. Can afford
  3. A merchandizer is a person who is responsible for the A. Securing of the stove Quality of the goods  C. Attractive display of products
  4. Storing of the products
  5. The exchange of goods and services in International  marketing is A. Counter trade   foreign trade   C. Entreport trade  D. Domestic trade
  6. The first marketing orientation is A. Product Concept Marketing concept   C. Selling concept  D. Production concept
  7. A company that offers storage facility to a seller is A. Marketing intermediary Insurer   C. Buyer   D. Market facilitator
  8. The banning of cigarette advertisement in a country is A. An economic influence on marketing A religious influence on marketing  C.

A political influence on marketing  D. A social influence  on marketing

  1. One way to express marketing concept is A. customer is the servant Customer is the boss   C. Seller is the boss   D. Seller is the servant
  2. A function of market union in the local market is to A. Offer bank loans to members Establish common market price  C. Defend members in law court  D. Insure products of all members
  3. Which of the following stage is NOT in the buyers decision making process? A. Need recognition   Brand identification  C. Information search   D. Purchase decision
  4. A commercial building for the storage of good is A. Cash and Carry  store  Mobile store  C. Merchanize  D. Clearing house
  5. Which of the following goods can be stored in a state warehouse?
  6. Commodities owned by the state indigenes B. Grains and liquid substances  C. Goods struggled into the country  D. Vehicles whose custom duties have been paid
  7. Activities aimed at stimulating the purchases of a product or service at the point of state is called A. Advertising Exchange
  8. Merchandizing D. Strategy
  9. The “P” in the marketing mix that manages the distribution of the product is A. Packaging  Place  C. Price  D. Promotion
  10. A manufacturer who distributes his products through a large number of retailers is involved in ______ distribution A. Exclusive Intensive  C. Selective  D. Market
  11. Which of the following is an advantage of road transport?
  12. Expensive for carrying bulky goods B. Indiscriminate charges on goods C. No time schedule  D. Not suitable for fragile goods
  13. The fastest and most economical channel for the distribution of a perishable product is
  14. Producer consumer
  15. Producer Retailer            Consumer
  16. Producer Retailer           Consumer
  17. Producer Wholesaler            Agent           Consumer
  18. Distributing channels perform the following functions EXCEPT
  19. Financing production B. Price stabilization C. Promoting sales
  20. Taking management decision
  21. Goods and raw materials extracted in their natural form are generally referred to as ____ products Finished  B. Manufactured
  22. Primary D. Secondary
  23. Binding as a form of transaction is common with ____ market
  24. Consumer B. Government C. Industrial   D. Organizational
  25. A person who is skilled at helping farmer traders etc in achieving their set objective is called a/an A. Entrepreneur Facilitator  C. Leader  D. Marketer
  26. Assigning tasks and allocating resources to members of staff to enable them achieve the goals of the marketing outlet is known as
  27. Controlling B. Directing C. Organizing  D. Planning
  28. The act of producing goods in one country and selling them to customers overseas is  Comparative marketing  B. Domestic trade  C. Licensing
  29. The major mineral product that is traded at the international market by the Nigeria government is A. Columbite   Crude  oil  C. Diesel  D. kerosene
  30. The movement of goods and passenger from one country to another through waterways is called ____ transport Air   B. Marine
  31. Pipeline D. Rail
  32. activities geared towards promoting proper display and sale of goods at retail price are known as _______ A. Advertising  Distributing   C. Merchandizing  D. Packaging
  33. The channel through which information about products gets to the target audience is regarded as _____ media  Advertising  B. Audio  C. Audio visual  D. Broadcast


  1. Financial and non-financial rewards given to customers in appreciation of regular patronage of a firm’s product are known as
  2. Advertising B. Branding C. Discount  D. Incentives
  3. In the consumer decision process, the stage at which a consumer buys the product is known as A. Compensatory model Evaluation of alternative  C. Information search  D. Purchase decision
  4. The monetary value of a production service is called A. Cash
  5. Commission C. finance D. Price
  6. A group of potential customers willing to engage in an exchange to satisfy their needs is referred to as A. Business   distributions
  7. Franchise D. Market
  8. Words or number which give  identity to products and services are known as A. Additional features  Brand name C. Product  D. Label
  9. Petroleum jelly is obtained from A. Coal Columbite   C. Crude  oil  D. Iron ore
  10. Marketing functions include the following EXCEPT A. Financing
  11. International trade C. Production D. Promotion
  12. Price reduction given to buyers who settle their bills promptly is known as ____ discount Cash  B. functional  C. Trade
  13. Quantity
  14. Onions sellers Association is an example  of A. Cooperative society
  15. Market Union C. Political party D. Trade association
  16. A set of activities organized to inform, attract and induce customers to buy a product in preference to other is known as A. Advertising
  17. Marketing C. promotion D. Publicity
  18. Mrs Asake Ornotosho plans to establish a cosmetics shop but has no capital what type of credit facility will you advice her to take and pay back in  5 years? A. Bank overdraft  longterm loan  C. Mortgage loan   D. Short term loan
  19. Which of the following is NOT function of labeling? It A. Describes the product identifies the product  C. Increases competition
  20. Increase sales
  21. Preparation of payment vouchers, staff wages and salaries is an organization and function of ___ department A. Finance Logistics  C. Personal   D. Production
  22. The type of transport a manufactuer will use will be influenced by A. Type of sales The  taxon the goods   C. The customer’s age  D. Nature of goods



  1. Explain the FOUR classification of consumer products and give two example each.

2a.     In a tabular form outline FOUR  differences between consumer goods and industrial goods

  1. What is marketing mix?
  2. What is distribution channel
  3. Give four functions of distribution channel
  4. List and explain THREE factors to be considered in choosing a distribution channel
  5. Give FOUR reasons why firm should tag prices on their product
  6. Rotrix enterprises is a marketing company with the following officers
  7. Director
  8. Secretary

iii.      Product manager

  1. Advertising manager
  2. Public relation manager
  3. Marketing manager

vii.     A staff is attached to each manager

represent RoTRix enterprises in a hierarchical organizational chart

5a.     State FIVE roles of facilitators in marketing Agricultural products

  1. State FIVE roles of facilitators in food processing industrial

6a.     What is branding

  1. State THREE advantages of branding to each of the following
  2. manufacturer
  3. Retailer

iii.      Consumer

7a.     Differentiate between primary product and secondary product

  1. List six non-oil mineral products that can be found in Nigeria
  2. State FIVE problems of marketing petroleum products in Nigeria