Top 100+ Marketing Examination Questions for High school students(Secondary students)

Top 100+ Marketing Examination Questions for High school students(Secondary students)

Are you searching for exam study questions or practice test question on marketing?This page will guide you. In fact we have listed over 100 plus study questions on marketing.

According to investopedia, Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.

1. Onion sellers association is an example of A. Cooperative society
2. Market union C. Political party D. Trade association
3. The person that provides materials to a company for the production of goods and services is called a A. Competitor Customer   C. Retailer  D. Supplier
4. Which of the following is NOT a primary product A. Animal skin
5. Chair C. Log of wood  D. Orange
6. The essence of distribution is to A. Deliver goods at the right time
7. Identify customer needs C. Obtain feedback from customers
8. Reduce the number of intermediates
9. Which of the following differentiates a need from a want? It is
10. A basis requirement for life B. A desire for something
11. Negligence for some people D. Not a basic part of life
12. Organization offering similar goods and services that satisfy the same need are called A. Competitors Distributors  C. Factories
13. Marketers
14. The department responsible for monitoring of the market prices of raw materials and consumables is _____ department Accounts and finance   B. Human resources / personnel  C. Marketing
15. Purchases /Logistics
16. Which of the following is an advantage of road transport? A. Provides employment Facilitates movements of goods  C. Enhances trade and development  D. Provides regular stopover
17. The concept which states that the consumer will patronize those products that offer the most quality or good features is ____ concept A. Consumer orientation B. Marketing   Product  D. Production
18. The trade agreement between Nigeria, China, Japan and Germany is an example of _____ trade Entreport    B. Export  C. Import
19. Lateral
20. Goods and raw material extracted in their natural form are generally referred to as ______ products A. Finished  Manufactured
21. Primary D. Secondary
22. The stage of consumer buying process consist of the following EXCEPT A. Evaluations of alternatives  Information search
23. Legal service D. Purchase decision
24. The type of consumer products that people rarely buy are known as ___ goods A. Convenience   Industrial C. Shopping  D. Specialty
25. Understanding of human needs is the core concept of A. Demand
26. Marketing C. Selling D. Supply
27. The difference between selling concept and marketing concept is that A. Marketing concept has to do with product while selling concept deals with customers Marketing is a management function while selling is the function of staff   C. Selling concept deals with ideals while marketing concept deals with products  D. Selling concept focuses on the need of the buyer.
28. The agreement between buyers and sellers to exchange goods / services for payment is known as A. Buying Marketing  C. Market  D. Selling
29. The act of producing goods in one country and selling them to customer oversea is A. Comparative marketing Domestic trade
30. International trade D. Local trade
31. The amount deducted from a regular price of a product to ensure continual patronage from customers is regarded as A. Bonus
32. Commission C. Credit D. Discount
33. The “P” in the marketing mix that manages the distribution of the product is A. Packaging Place   C. Price  D. Promoter
34. The end user of a product or services in the market is regarded as a
35. Buyer B. Consumer C. Retailer   D. Seller
36. Which of the following is NOT a factor that determines the price of a product? A. quality of the product Customers ability to pay
37. Competition from supplier D. Price of similar products
38. An example of specially good is A. Electronics Noodles   C. Fruits  D. Shoes
39. One way to express marketing concept is A. Customer is the servant Customer is the boss   C. seller is the boss  D. Seller is the servant
40. A name, term symbol or their combination that identifies the producer of a product is A. Feature  Packager  C. Brand  D. Logo
41. In marketing, demand means what the family A. Needs B. wants
42. Can sell D. Can afford
43. Industry goods like expensive machinery that are not purchased frequently are classified as A. Accessory equipment Fabricating materials  B. Installation equipment   D. Raw materials
44. Bidding as a form of transaction is common with ____ market
45. consumer B. Government C. Industrial D. Organizational

28. Consumer behaviour is the study of A. Individuals Groups
29. Organization D. All of these
30. Which if NOT a factor in determining the price of a product?
31. Competition B. Ability to pay C. Ability to save D. Profit maximization
32. Functions of marketing does not include A. Buying Selling
33. financing D. Consuming
34. Which is NOT included under industrial goods? A. Installations
35. Accessory Equipment C. Raw material D. Emergency goods
36. The closest channel member to the consumer is A. Retailer
37. Wholesaler C. Agent D. Producer
38. Sales promotion is usually targeted towards either A. The Ultimate consumer or media B. members of the marketing channel or advertising agencies  Direct mail clients or retailer  D. The ultimate consumer or members of the marketing channel
39. _____ are products bought by individuals and organization for further processing and organization for further processing or for use in conducting a business A. Consumer products  Services
40. Industrial products D. Specially products
41. Anything that can be offered to a market for attention acquisition, rise or consumption that might satisfy a want or need is called a A. Idea   Demand  C. Product  D. Service
42. Even though buying roles in the family change constantly, the ____ has traditionally been the main purchasing agent for the family
43. Wife B. Husband C. Teenage children  D. Grandfather
44. Things which are essential for someone irrespective of the financial situations are known as A. Needs Wants  C. Demand  D. all of these
45. Which of the following does NOT include the goals of market system? A. Minimize consumption   Maximize choice   C. Maximize profit   D. Maximize consumer satisfaction
46. Those who sell goods and services of the same and similar description on the same market are called A. Competitors
47. Customers C. Resellers D. Suppliers
48. Bridging the gap between producers and consumers is the sole purpose of A. Distribution Hawking  C. Retailing  D. Warehousing
49. A component of marketing mix that is put in a consumable form to satisfy the consumer is A. Product Promotion  C. Place  D. Price
50. A person or a firm to whom a sum of money is owned is A. Banker
51. Guarantor C. Debtor D. Creditor
52. Direct service is also known as _____ service Compulsory
53. Impersonal C. Personal D. Social
54. Acquiring information about target market and competitors is called A. Marketing audit Marketing research  C. Marketing strategy
55. Public relation
56. The direct contact of a seller with potential sales is called
57. Advertising B. Personal selling C. Public relations  D. Sales promoters
58. By making of possible for wholesalers to keep surplus stock until demand improves, the warehouse performs the function of
59. employment creation B. Price stabilization C. Production planning  D. Storage
60. When goods conforms to the required standard and quality with respect to shape, colour, size and taste the ____ function has been performed A. Exchange Financing   C. Grading and standardization  D. Pricing
61. Product planning pricing and promotion policies are elements of
62. Marketing B. Advertising C. Exhibition   D. Publicity
63. The path through which goods move from the producer to the consumer is called channel of A. Consumption Distribution
64. Marketing D. Production
65. The type of transport a manufacturer will use will be influenced by
66. Type of sales B. The tax on the goods C. The customer’s age
67. Nature of goods

OBJECTIVE

1. In marketing demand means what the family A. Needs Wants
2. Can sell D. Can afford
3. A merchandizer is a person who is responsible for the A. Securing of the stove Quality of the goods  C. Attractive display of products
4. Storing of the products
5. The exchange of goods and services in International  marketing is A. Counter trade   foreign trade   C. Entreport trade  D. Domestic trade
6. The first marketing orientation is A. Product Concept Marketing concept   C. Selling concept  D. Production concept
7. A company that offers storage facility to a seller is A. Marketing intermediary Insurer   C. Buyer   D. Market facilitator
8. The banning of cigarette advertisement in a country is A. An economic influence on marketing A religious influence on marketing  C.

A political influence on marketing  D. A social influence  on marketing

7. One way to express marketing concept is A. customer is the servant Customer is the boss   C. Seller is the boss   D. Seller is the servant
8. A function of market union in the local market is to A. Offer bank loans to members Establish common market price  C. Defend members in law court  D. Insure products of all members
9. Which of the following stage is NOT in the buyers decision making process? A. Need recognition   Brand identification  C. Information search   D. Purchase decision
10. A commercial building for the storage of good is A. Cash and Carry  store  Mobile store  C. Merchanize  D. Clearing house
11. Which of the following goods can be stored in a state warehouse?
12. Commodities owned by the state indigenes B. Grains and liquid substances  C. Goods struggled into the country  D. Vehicles whose custom duties have been paid
13. Activities aimed at stimulating the purchases of a product or service at the point of state is called A. Advertising Exchange
14. Merchandizing D. Strategy
15. The “P” in the marketing mix that manages the distribution of the product is A. Packaging  Place  C. Price  D. Promotion
16. A manufacturer who distributes his products through a large number of retailers is involved in ______ distribution A. Exclusive Intensive  C. Selective  D. Market
17. Which of the following is an advantage of road transport?
18. Expensive for carrying bulky goods B. Indiscriminate charges on goods C. No time schedule  D. Not suitable for fragile goods
19. The fastest and most economical channel for the distribution of a perishable product is
20. Producer consumer
21. Producer Retailer            Consumer
22. Producer Retailer           Consumer
23. Producer Wholesaler            Agent           Consumer
24. Distributing channels perform the following functions EXCEPT
25. Financing production B. Price stabilization C. Promoting sales
26. Taking management decision
27. Goods and raw materials extracted in their natural form are generally referred to as ____ products Finished  B. Manufactured
28. Primary D. Secondary
29. Binding as a form of transaction is common with ____ market
30. Consumer B. Government C. Industrial   D. Organizational
31. A person who is skilled at helping farmer traders etc in achieving their set objective is called a/an A. Entrepreneur Facilitator  C. Leader  D. Marketer
32. Assigning tasks and allocating resources to members of staff to enable them achieve the goals of the marketing outlet is known as
33. Controlling B. Directing C. Organizing  D. Planning
34. The act of producing goods in one country and selling them to customers overseas is  Comparative marketing  B. Domestic trade  C. Licensing
35. The major mineral product that is traded at the international market by the Nigeria government is A. Columbite   Crude  oil  C. Diesel  D. kerosene
36. The movement of goods and passenger from one country to another through waterways is called ____ transport Air   B. Marine
37. Pipeline D. Rail
38. activities geared towards promoting proper display and sale of goods at retail price are known as _______ A. Advertising  Distributing   C. Merchandizing  D. Packaging
39. The channel through which information about products gets to the target audience is regarded as _____ media  Advertising  B. Audio  C. Audio visual  D. Broadcast

27. Financial and non-financial rewards given to customers in appreciation of regular patronage of a firm’s product are known as
28. Advertising B. Branding C. Discount  D. Incentives
29. In the consumer decision process, the stage at which a consumer buys the product is known as A. Compensatory model Evaluation of alternative  C. Information search  D. Purchase decision
30. The monetary value of a production service is called A. Cash
31. Commission C. finance D. Price
32. A group of potential customers willing to engage in an exchange to satisfy their needs is referred to as A. Business   distributions
33. Franchise D. Market
34. Words or number which give  identity to products and services are known as A. Additional features  Brand name C. Product  D. Label
35. Petroleum jelly is obtained from A. Coal Columbite   C. Crude  oil  D. Iron ore
36. Marketing functions include the following EXCEPT A. Financing
37. International trade C. Production D. Promotion
38. Price reduction given to buyers who settle their bills promptly is known as ____ discount Cash  B. functional  C. Trade
39. Quantity
40. Onions sellers Association is an example  of A. Cooperative society
41. Market Union C. Political party D. Trade association
42. A set of activities organized to inform, attract and induce customers to buy a product in preference to other is known as A. Advertising
43. Marketing C. promotion D. Publicity
44. Mrs Asake Ornotosho plans to establish a cosmetics shop but has no capital what type of credit facility will you advice her to take and pay back in  5 years? A. Bank overdraft  longterm loan  C. Mortgage loan   D. Short term loan
45. Which of the following is NOT function of labeling? It A. Describes the product identifies the product  C. Increases competition
46. Increase sales
47. Preparation of payment vouchers, staff wages and salaries is an organization and function of ___ department A. Finance Logistics  C. Personal   D. Production
48. The type of transport a manufactuer will use will be influenced by A. Type of sales The  taxon the goods   C. The customer’s age  D. Nature of goods