CLASS: SS2      



  1. Onion sellers association is an example of A. Cooperative society
  2. Market union C. Political party D. Trade association
  3. The person that provides materials to a company for the production of goods and services is called a A. Competitor Customer   C. Retailer  D. Supplier
  4. Which of the following is NOT a primary product A. Animal skin
  5. Chair C. Log of wood  D. Orange
  6. The essence of distribution is to A. Deliver goods at the right time
  7. Identify customer needs C. Obtain feedback from customers
  8. Reduce the number of intermediates
  9. Which of the following differentiates a need from a want? It is
  10. A basis requirement for life B. A desire for something
  11. Negligence for some people D. Not a basic part of life
  12. Organization offering similar goods and services that satisfy the same need are called A. Competitors Distributors  C. Factories
  13. Marketers
  14. The department responsible for monitoring of the market prices of raw materials and consumables is _____ department Accounts and finance   B. Human resources / personnel  C. Marketing
  15. Purchases /Logistics
  16. Which of the following is an advantage of road transport? A. Provides employment Facilitates movements of goods  C. Enhances trade and development  D. Provides regular stopover
  17. The concept which states that the consumer will patronize those products that offer the most quality or good features is ____ concept A. Consumer orientation B. Marketing   Product  D. Production
  18. The trade agreement between Nigeria, China, Japan and Germany is an example of _____ trade Entreport    B. Export  C. Import
  19. Lateral
  20. Goods and raw material extracted in their natural form are generally referred to as ______ products A. Finished  Manufactured
  21. Primary D. Secondary
  22. The stage of consumer buying process consist of the following EXCEPT A. Evaluations of alternatives  Information search
  23. Legal service D. Purchase decision
  24. The type of consumer products that people rarely buy are known as ___ goods A. Convenience   Industrial C. Shopping  D. Specialty
  25. Understanding of human needs is the core concept of A. Demand
  26. Marketing C. Selling D. Supply
  27. The difference between selling concept and marketing concept is that A. Marketing concept has to do with product while selling concept deals with customers Marketing is a management function while selling is the function of staff   C. Selling concept deals with ideals while marketing concept deals with products  D. Selling concept focuses on the need of the buyer.
  28. The agreement between buyers and sellers to exchange goods / services for payment is known as A. Buying Marketing  C. Market  D. Selling
  29. The act of producing goods in one country and selling them to customer oversea is A. Comparative marketing Domestic trade
  30. International trade D. Local trade
  31. The amount deducted from a regular price of a product to ensure continual patronage from customers is regarded as A. Bonus
  32. Commission C. Credit D. Discount
  33. The “P” in the marketing mix that manages the distribution of the product is A. Packaging Place   C. Price  D. Promoter
  34. The end user of a product or services in the market is regarded as a
  35. Buyer B. Consumer C. Retailer   D. Seller
  36. Which of the following is NOT a factor that determines the price of a product? A. quality of the product Customers ability to pay
  37. Competition from supplier D. Price of similar products
  38. An example of specially good is A. Electronics Noodles   C. Fruits  D. Shoes
  39. One way to express marketing concept is A. Customer is the servant Customer is the boss   C. seller is the boss  D. Seller is the servant
  40. A name, term symbol or their combination that identifies the producer of a product is A. Feature  Packager  C. Brand  D. Logo
  41. In marketing, demand means what the family A. Needs B. wants
  42. Can sell D. Can afford
  43. Industry goods like expensive machinery that are not purchased frequently are classified as A. Accessory equipment Fabricating materials  B. Installation equipment   D. Raw materials
  44. Bidding as a form of transaction is common with ____ market
  45. consumer B. Government C. Industrial D. Organizational

  1. Consumer behaviour is the study of A. Individuals Groups
  2. Organization D. All of these
  3. Which if NOT a factor in determining the price of a product?
  4. Competition B. Ability to pay C. Ability to save D. Profit maximization
  5. Functions of marketing does not include A. Buying Selling
  6. financing D. Consuming
  7. Which is NOT included under industrial goods? A. Installations
  8. Accessory Equipment C. Raw material D. Emergency goods
  9. The closest channel member to the consumer is A. Retailer
  10. Wholesaler C. Agent D. Producer
  11. Sales promotion is usually targeted towards either A. The Ultimate consumer or media B. members of the marketing channel or advertising agencies  Direct mail clients or retailer  D. The ultimate consumer or members of the marketing channel
  12. _____ are products bought by individuals and organization for further processing and organization for further processing or for use in conducting a business A. Consumer products  Services
  13. Industrial products D. Specially products
  14. Anything that can be offered to a market for attention acquisition, rise or consumption that might satisfy a want or need is called a A. Idea   Demand  C. Product  D. Service
  15. Even though buying roles in the family change constantly, the ____ has traditionally been the main purchasing agent for the family
  16. Wife B. Husband C. Teenage children  D. Grandfather
  17. Things which are essential for someone irrespective of the financial situations are known as A. Needs Wants  C. Demand  D. all of these
  18. Which of the following does NOT include the goals of market system? A. Minimize consumption   Maximize choice   C. Maximize profit   D. Maximize consumer satisfaction
  19. Those who sell goods and services of the same and similar description on the same market are called A. Competitors
  20. Customers C. Resellers D. Suppliers
  21. Bridging the gap between producers and consumers is the sole purpose of A. Distribution Hawking  C. Retailing  D. Warehousing
  22. A component of marketing mix that is put in a consumable form to satisfy the consumer is A. Product Promotion  C. Place  D. Price
  23. A person or a firm to whom a sum of money is owned is A. Banker
  24. Guarantor C. Debtor D. Creditor
  25. Direct service is also known as _____ service Compulsory
  26. Impersonal C. Personal D. Social
  27. Acquiring information about target market and competitors is called A. Marketing audit Marketing research  C. Marketing strategy
  28. Public relation
  29. The direct contact of a seller with potential sales is called
  30. Advertising B. Personal selling C. Public relations  D. Sales promoters
  31. By making of possible for wholesalers to keep surplus stock until demand improves, the warehouse performs the function of
  32. employment creation B. Price stabilization C. Production planning  D. Storage
  33. When goods conforms to the required standard and quality with respect to shape, colour, size and taste the ____ function has been performed A. Exchange Financing   C. Grading and standardization  D. Pricing
  34. Product planning pricing and promotion policies are elements of
  35. Marketing B. Advertising C. Exhibition   D. Publicity
  36. The path through which goods move from the producer to the consumer is called channel of A. Consumption Distribution
  37. Marketing D. Production
  38. The type of transport a manufacturer will use will be influenced by
  39. Type of sales B. The tax on the goods C. The customer’s age
  40. Nature of goods



1a.     Define marketing?

  1. State four importance of marketing
  2. State four functions of marketing

2a.     Define a product?

  1. State two reason why a product many fail in the market
  2. Give at least ten examples of goods and services
  3. Draw an organizational chart to illustrate individual and organizational activities of a typical organization

5a.     Define channel of distribution

  1. Distinguish between consumer product (goods) and industrial production (goods)
  2. Explain the following stages in consumer buying decision process
  3. problem recognition      ii.       Information search

iii. Evaluation of alternative       iv.      Purchase decision

  1. Post – purchase behaviour
  1. State five functions of retailer to consumer
  2. State five functions of a wholesaler to producers