MARKETING EXAMINATION QUESTIONS FOR SECONDARY SCHOOL SCHOOL STUDENTS

MARKETING EXAMINATION QUESTIONS FOR SECONDARY SCHOOL SCHOOL STUDENTS

FIRST TERM EXAMINATION, 2018/2019 SESSION

CLASS: SS2      

SUBJECT:  MARKETING TIME: 2 HOURS

OBJECTIVE

1. Onion sellers association is an example of A. Cooperative society
2. Market union C. Political party D. Trade association
3. The person that provides materials to a company for the production of goods and services is called a A. Competitor Customer   C. Retailer  D. Supplier
4. Which of the following is NOT a primary product A. Animal skin
5. Chair C. Log of wood  D. Orange
6. The essence of distribution is to A. Deliver goods at the right time
7. Identify customer needs C. Obtain feedback from customers
8. Reduce the number of intermediates
9. Which of the following differentiates a need from a want? It is
10. A basis requirement for life B. A desire for something
11. Negligence for some people D. Not a basic part of life
12. Organization offering similar goods and services that satisfy the same need are called A. Competitors Distributors  C. Factories
13. Marketers
14. The department responsible for monitoring of the market prices of raw materials and consumables is _____ department Accounts and finance   B. Human resources / personnel  C. Marketing
15. Purchases /Logistics
16. Which of the following is an advantage of road transport? A. Provides employment Facilitates movements of goods  C. Enhances trade and development  D. Provides regular stopover
17. The concept which states that the consumer will patronize those products that offer the most quality or good features is ____ concept A. Consumer orientation B. Marketing   Product  D. Production
18. The trade agreement between Nigeria, China, Japan and Germany is an example of _____ trade Entreport    B. Export  C. Import
19. Lateral
20. Goods and raw material extracted in their natural form are generally referred to as ______ products A. Finished  Manufactured
21. Primary D. Secondary
22. The stage of consumer buying process consist of the following EXCEPT A. Evaluations of alternatives  Information search
23. Legal service D. Purchase decision
24. The type of consumer products that people rarely buy are known as ___ goods A. Convenience   Industrial C. Shopping  D. Specialty
25. Understanding of human needs is the core concept of A. Demand
26. Marketing C. Selling D. Supply
27. The difference between selling concept and marketing concept is that A. Marketing concept has to do with product while selling concept deals with customers Marketing is a management function while selling is the function of staff   C. Selling concept deals with ideals while marketing concept deals with products  D. Selling concept focuses on the need of the buyer.
28. The agreement between buyers and sellers to exchange goods / services for payment is known as A. Buying Marketing  C. Market  D. Selling
29. The act of producing goods in one country and selling them to customer oversea is A. Comparative marketing Domestic trade
30. International trade D. Local trade
31. The amount deducted from a regular price of a product to ensure continual patronage from customers is regarded as A. Bonus
32. Commission C. Credit D. Discount
33. The “P” in the marketing mix that manages the distribution of the product is A. Packaging Place   C. Price  D. Promoter
34. The end user of a product or services in the market is regarded as a
35. Buyer B. Consumer C. Retailer   D. Seller
36. Which of the following is NOT a factor that determines the price of a product? A. quality of the product Customers ability to pay
37. Competition from supplier D. Price of similar products
38. An example of specially good is A. Electronics Noodles   C. Fruits  D. Shoes
39. One way to express marketing concept is A. Customer is the servant Customer is the boss   C. seller is the boss  D. Seller is the servant
40. A name, term symbol or their combination that identifies the producer of a product is A. Feature  Packager  C. Brand  D. Logo
41. In marketing, demand means what the family A. Needs B. wants
42. Can sell D. Can afford
43. Industry goods like expensive machinery that are not purchased frequently are classified as A. Accessory equipment Fabricating materials  B. Installation equipment   D. Raw materials
44. Bidding as a form of transaction is common with ____ market
45. consumer B. Government C. Industrial D. Organizational

28. Consumer behaviour is the study of A. Individuals Groups
29. Organization D. All of these
30. Which if NOT a factor in determining the price of a product?
31. Competition B. Ability to pay C. Ability to save D. Profit maximization
32. Functions of marketing does not include A. Buying Selling
33. financing D. Consuming
34. Which is NOT included under industrial goods? A. Installations
35. Accessory Equipment C. Raw material D. Emergency goods
36. The closest channel member to the consumer is A. Retailer
37. Wholesaler C. Agent D. Producer
38. Sales promotion is usually targeted towards either A. The Ultimate consumer or media B. members of the marketing channel or advertising agencies  Direct mail clients or retailer  D. The ultimate consumer or members of the marketing channel
39. _____ are products bought by individuals and organization for further processing and organization for further processing or for use in conducting a business A. Consumer products  Services
40. Industrial products D. Specially products
41. Anything that can be offered to a market for attention acquisition, rise or consumption that might satisfy a want or need is called a A. Idea   Demand  C. Product  D. Service
42. Even though buying roles in the family change constantly, the ____ has traditionally been the main purchasing agent for the family
43. Wife B. Husband C. Teenage children  D. Grandfather
44. Things which are essential for someone irrespective of the financial situations are known as A. Needs Wants  C. Demand  D. all of these
45. Which of the following does NOT include the goals of market system? A. Minimize consumption   Maximize choice   C. Maximize profit   D. Maximize consumer satisfaction
46. Those who sell goods and services of the same and similar description on the same market are called A. Competitors
47. Customers C. Resellers D. Suppliers
48. Bridging the gap between producers and consumers is the sole purpose of A. Distribution Hawking  C. Retailing  D. Warehousing
49. A component of marketing mix that is put in a consumable form to satisfy the consumer is A. Product Promotion  C. Place  D. Price
50. A person or a firm to whom a sum of money is owned is A. Banker
51. Guarantor C. Debtor D. Creditor
52. Direct service is also known as _____ service Compulsory
53. Impersonal C. Personal D. Social
54. Acquiring information about target market and competitors is called A. Marketing audit Marketing research  C. Marketing strategy
55. Public relation
56. The direct contact of a seller with potential sales is called
57. Advertising B. Personal selling C. Public relations  D. Sales promoters
58. By making of possible for wholesalers to keep surplus stock until demand improves, the warehouse performs the function of
59. employment creation B. Price stabilization C. Production planning  D. Storage
60. When goods conforms to the required standard and quality with respect to shape, colour, size and taste the ____ function has been performed A. Exchange Financing   C. Grading and standardization  D. Pricing
61. Product planning pricing and promotion policies are elements of
62. Marketing B. Advertising C. Exhibition   D. Publicity
63. The path through which goods move from the producer to the consumer is called channel of A. Consumption Distribution
64. Marketing D. Production
65. The type of transport a manufacturer will use will be influenced by
66. Type of sales B. The tax on the goods C. The customer’s age
67. Nature of goods

SECTION B THEORY

ATTEMPT ANY FIVE QUESTIONS

1a.     Define marketing?

1. State four importance of marketing
2. State four functions of marketing

2a.     Define a product?

1. State two reason why a product many fail in the market
2. Give at least ten examples of goods and services
3. Draw an organizational chart to illustrate individual and organizational activities of a typical organization

5a.     Define channel of distribution

1. Distinguish between consumer product (goods) and industrial production (goods)
2. Explain the following stages in consumer buying decision process
3. problem recognition      ii.       Information search

iii. Evaluation of alternative       iv.      Purchase decision

1. Post – purchase behaviour

7. State five functions of retailer to consumer
8. State five functions of a wholesaler to producers

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